Auto sector watch: Incentives 4% higher in December


The automobile industry averaged promotional incentives of $2,676 last month in the U.S., just slightly higher than November's level but an increase of 4.0% from last year.

Ford (F +0.7%) pushed the promotional lever the hardest of the major automakers, increasing incentives on average by 21.7% over the last year to $3,346 - although the automaker still fell well-short of General Motor's (GM -3%) average December incentive of $3,657.

Chrysler (FIATY) trimmed incentives by 9.4% over the last year to average $2,954.

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Comments (1)
  • Momintn
    , contributor
    Comments (6050) | Send Message
     
    Ford's prices were cheaper than the previous year to begin with.
    3 Jan 2014, 02:21 PM Reply Like
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