- Toyota (TM) execs painted a bright picture for the fuel cell industry in the U.S. during an energized press conference at the Consumer Electronics Show.
- "Hydrogen-powered vehicles will be in our future much faster than many people believe, and in much greater numbers," predicts management.
- On the question of scale, Toyota notes that 68 charging stations stretching from San Francisco past Silicon Valley to Southern California could support 10K fuel cell vehicles. A rough estimate of a 2015 launch date is still in play.
- What to watch: Toyota says it has drastically reduced the estimated cost of the FCV concept sedan but isn't being real specific about numbers. The automaker's market entry point, production run totals, and range claims will all be watched by EV sellers such as Ford (F), General Motors (GM), Honda (HMC), and Tesla Motors (TSLA).