Seeking Alpha

Nissan has big taxi plans

  • Nissan (NSANY) will mimic the look of London's iconic black taxi cabs with a new line it plans to sell this year.
  • The automaker is joining Mercedes-Benz (DDAIF) in trying to upend the London taxi market which has been dominated by London Taxi Co. - a subsidiary of Chinese firm Zhejiang Geely.
  • What to watch: Nissan also plans to enter the taxi markets in New York, Tokyo, and Barcelona as a potential precursor to rolling out electric taxis down the road.
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