Seeking Alpha

Winners and losers in customer satisfaction analysis

  • Research firm ForeSee is out with some interesting analysis on customer experience trends for the holiday shopping season.
  • Leading the pack of retailers in satisfying their customers was Amazon (AMZN +1.1%) and L.L. Bean, while (PCLN +1.5%) lagged
  • Other notable results was a striking improvement by Wal-Mart (WMT +0.4%) in mobile satisfaction and the upset by grocery store chain Publix (PUSH +3.3%) to top Apple for the in-store satisfaction category.
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