Bad timing for Velveeta shortage

• Kraft Foods Group (KRFT +1.3%) acknowledges that supply chain issues have led to a temporary shortage of Velveeta products.
• There are reports from some grocery stores on the East Coast that they have completely run out of Velveeta items due to high demand and short stock.
• The timing for the mishap isn't ideal for Kraft with the NFL playoffs in full swing and the Super Bowl less than four weeks away.