- Kraft Foods Group (KRFT +1.3%) acknowledges that supply chain issues have led to a temporary shortage of Velveeta products.
- There are reports from some grocery stores on the East Coast that they have completely run out of Velveeta items due to high demand and short stock.
- The timing for the mishap isn't ideal for Kraft with the NFL playoffs in full swing and the Super Bowl less than four weeks away.
Bad timing for Velveeta shortage
Jan 7 2014, 15:20 ET