- McDonald's (MCD +0.7%) says it has a long-term goal of buying its beef from sustainable sources.
- The company will begin purchasing beef from verified sustainable producers in 2016.
- What to watch: At the moment, "sustainable" is a term without an industry-wide definition as it pertains to sourcing. A move by McDonald's to follow in the path of Chipotle and Starbucks could create a large ripple effect in the meat industry.
McDonald's sets sustainability goals
Jan 7 2014, 15:41 ET