McDonald's sets sustainability goals

McDonald's (MCD +0.7%) says it has a long-term goal of buying its beef from sustainable sources.

The company will begin purchasing beef from verified sustainable producers in 2016.

What to watch: At the moment, "sustainable" is a term without an industry-wide definition as it pertains to sourcing. A move by McDonald's to follow in the path of Chipotle and Starbucks could create a large ripple effect in the meat industry.

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