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Mayer discloses Yahoo acquisition, unveils app and tech site at CES

  • During a CES event (live blog), Marissa Mayer announces Yahoo (YHOO) has acquired Aviate, developer of a service that recommends apps based on location and time. She says Aviate's technology will be used to help further personalize Yahoo's apps and sites.
  • Mayer has also unveiled Yahoo News Digest, an app that leverages Summly's content summarization tech to provide twice-a-day news digests containing articles, photos, tweets, and other content, and Yahoo Tech, an expected tech news site spearheaded by ex-NYT columnist David Pogue.
  • Pogue asserts Yahoo Tech will serve "the middle 85% of normal people," and takes some shots at rival tech news sites along the way. Interestingly, the site won't be monetized via banner ads.
  • Also: 1) Mayer suggests Yahoo will focus on improving its share-losing search service by emphasizing contextual search; Google is no stranger to the concept. 2) Katie Couric says her Yahoo show will focus on interviewing "anyone who we believe has an important and interesting story to tell." 3) Tumblr CEO David Karp claims average engagement per Tumblr user is up 55% Y/Y.
  • Meanwhile, BI reports Yahoo is working with startup Celltick to create a custom Android home screen, one that will promote Yahoo apps/services and adapt to user activity. Facebook took a shot at this concept last year, with less than stellar results.
  • YHOO +0.7% AH.
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Comments (4)
  • Pete P.
    , contributor
    Comments (872) | Send Message
     
    Never seen anything like Yahoo's keynote. This company is now in a class by itself. Yahoo is one of a kind and should go much higher. They are just getting started.
    7 Jan 2014, 05:16 PM Reply Like
  • OverSouled
    , contributor
    Comments (212) | Send Message
     
    Yahoo! Mountain Dew!

     

    (Sorry if you're too young to get the reference.)
    7 Jan 2014, 06:06 PM Reply Like
  • Jameshaug
    , contributor
    Comments (5) | Send Message
     
    I agree with Pete above only I think the deal with Katie Couric is going to crash miserably. Right idea wrong person.
    7 Jan 2014, 07:50 PM Reply Like
  • getreal10000
    , contributor
    Comments (245) | Send Message
     
    I'm a huge Marissa Mayer fan. Shares of YHOO have gained more than 160 percent since she took over in 2012, and she has a vision for the future. Looking forward to a great 2014!
    7 Jan 2014, 07:58 PM Reply Like
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