Showing a clear disregard for both traditional family plans and the English language, Sprint (S) has launched its "Framily" plan, a program that gives groups of 2-10 friends and family members the ability to obtain discounts by signing up together (they're still billed separately). (PR)
$5/month in savings is provided to each user for every line that's added to a plan, up to a maximum of $30/month. Sprint notes users in a group of 7-10 people would pay just $25/month for unlimited talk/text and 1GB of data. However, users can't obtain phone subsidies along the way.
AT&T is showing signs it's willing to return fire a bit, but Verizon, by far the biggest U.S. mobile share-gainer in 2013, appears fully committed to its premium pricing strategy.
T-Mobile's Un-Carrier 4.0 event, expected to feature the launch of a program providing credit that can be used to pay off termination fees, is set for tomorrow.