Sprint launches "Framily" plan, targets rivals via group discounts

Showing a clear disregard for both traditional family plans and the English language, Sprint (S) has launched its "Framily" plan, a program that gives groups of 2-10 friends and family members the ability to obtain discounts by signing up together (they're still billed separately). (PR)

$5/month in savings is provided to each user for every line that's added to a plan, up to a maximum of $30/month. Sprint notes users in a group of 7-10 people would pay just $25/month for unlimited talk/text and 1GB of data. However, users can't obtain phone subsidies along the way.

Sprint and T-Mobile (TMUS) have become increasingly aggressive with their pricing over the last year, as they  pull out all the stops to take share from bigger rivals Verizon (VZ) and AT&T (T).

AT&T is showing signs it's willing to return fire a bit, but Verizon, by far the biggest U.S. mobile share-gainer in 2013, appears fully committed to its premium pricing strategy.

T-Mobile's Un-Carrier 4.0 event, expected to feature the launch of a program providing credit that can be used to pay off termination fees, is set for tomorrow.

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Comments (3)
  • Deja Vu
    , contributor
    Comments (1828) | Send Message
    won't last long, they will go back to colluding and cartelizing just like airlines, book publishers, you name it...
    7 Jan 2014, 11:11 PM Reply Like
  • cloperen
    , contributor
    Comment (1) | Send Message
    For sure, it's a red ocean strategy, in which no one wins, but the consumer (that's good)
    8 Jan 2014, 01:21 AM Reply Like
  • eekonomist
    , contributor
    Comments (187) | Send Message
    Lowell McAdam stated that Verizon has a clear network advantage and they would keep pushing that advantage and continue charging a premium. Once Sprint's network catches up (and under Mas Son, it will), Verizon is in serious trouble. A stubborn CEO is the biggest threat to a market leader.
    9 Jan 2014, 12:11 PM Reply Like
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