IBM not finding it elementary to make money from Watson

|By:, SA News Editor

IBM (IBM) CEO Virginia "Ginni" Rometty reportedly hopes that the company's "Jeopardy" winning Watson supercomputer will generate $1B by 2018 and $10B within ten years.

The problem is that Watson had brought in less than $100M as of October, as various projects have gone awry or been far more difficult than expected. A service with Citigroup that would recommend financial products to consumers still hasn't been launched.

One great hope is healthcare, with IBM developing a version of Watson that can match cancer patients to clinical drug trials. Meanwhile, insurer WellPoint uses the machine to ensure that treatments meet company guidelines and a patient's insurance policy.