Holiday retail sales up 2.7%: ShopperTrak

|By:, SA News Editor

ShopperTrak estimates holiday sales rose 2.7% during the holiday season compared to the same period a year ago.

As has been tipped off previously, e-commerce appears to have made up for some of the slack of lower foot traffic.

Though the growth rate beats an early estimate from the research firm, the late rush of sales spurred by intense promotional activity doesn't bode well for profits in the sector.

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