Qihoo jumps on Alibaba investment rumor

|About: Alibaba Group Holding Limited (BABA)|By:, SA News Editor

"Industry insiders" tell Marbridge Consulting Chinese e-commerce giant Alibaba (ABABA) is talking with Qihoo (QIHU +6.6%) regarding a possible investment in the search/browser/security software provider. The talks are said to have been "underway for a significant period of time."

Though its track record isn't perfect, Marbridge has provided some accurate scoops in the past. Moreover, Alibaba has already made sizable investments in Sina and AutoNavi. The investments are part of the company's efforts to expand its Web empire, and thereby better compete with messaging/gaming leader Tencent and search king/Qihoo rival Baidu.

However, China's 86Research thinks the odds of an Alibaba investment in Qihoo remain low.