Seeking Alpha

Credit card portfolio growing at BofA

  • Lending growth is coming back at Back of America (BAC +0.7%) where the credit card portfolio - typically shrinking since the financial bust - grew in Q3. Don't look for the unit to return to pre-crisis size anytime soon though, as the bank has made a strategic choice to focus lending on existing customers - this saves money on marketing and assures BofA knows a little bit more about who it's doing business with. "The card business will be smaller, but less volatile and more profitable," says Titi Cole, a senior exec for retail products.
  • Even by focusing on its own customers, CEO Brian Moynihan reminds the opportunity is huge ... "tens of millions of customers," he told a conference late last year. The bank issued 1M new credit cards in Q3 and Q4 issuance is expected to be strong as well.
Comments (1)
  • Better check with all the B of A customers in the State of Idaho. B of A just closed all the branches in the State. Many, many, unhappy former clients.
    8 Jan, 10:18 PM Reply Like
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