Seeking Alpha

Promotions pinch profit at L Brands

L Brands (LB) reports a light December same-store sales tally in a period in which the retailer increased its promotions significantly.

SSS brand breakdown: Victoria's Secret +3%; Bath & Body Works +1%; La Senza -7%; L Brands +2%; Victoria Secret's Direct +1%.

The company says it now expects Q4 EPS of $1.60, compared to previous guidance of $1.67-$1.82 and $1.79 consensus.


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