Ford to take on Toyota in Japan

|About: Ford Motor Company (F)|By:, SA News Editor

Ford (F) is taking the game right to Toyota (TM) with the re-introduction of the Fiesta model in Japan to compete directly with models from local brands.

The automaker has struggled in Japan in the past and only sold 3.5K vehicles in the nation last year, but thinks the Fiesta can fill a role in the market.

What to watch: Ford and Toyota have been sparring over trade issues in Japan. The launch of the new Fiesta in the nation could ratchet up the rhetoric.