Seeking Alpha

Qihoo tumbles; share gains against Baidu may be smaller than believed

  • China's iResearch estimates Qihoo (QIHU -6.5%) has only a 14.4% Chinese search share (translation). That's well below the 22.4% estimated by frequently-referenced CNZZ, as well as Qihoo's own numbers; the company stated on its Q3 CC (transcript) it believes its Chinese search share is "comfortable above 20%."
  • An iResearch analyst suggests CNZZ's reliance on traffic data from small/medium-sized sites provides it with an incomplete picture of Chinese search trends. iResearch claims to analyze data from 3K+ sites (including large ones) and 1K+ apps.
  • If iResearch's figure is reasonably accurate, it would be a positive for Baidu (BIDU -0.2%). Most of the share gains Qihoo has seen since launching its search engine in the summer of 2012 have come at Baidu's expense. CNZZ estimates Baidu had a 63.1% search share in December (-860 bps Y/Y).
  • Qihoo is giving back a majority of the gains it saw yesterday following an Alibaba investment rumor. The company has said it's aiming to have a 30% search share by the end of 2014.
Comments (2)
  • Gaugamela
    , contributor
    Comments (22) | Send Message
    This should have been obvious to anyone who was actually paying attention, and I own shares of both.
    10 Jan, 04:36 AM Reply Like
  • rchic1
    , contributor
    Comments (6) | Send Message
    Forget buying on dips. You would be stumbling over dollars to pick up nickels.
    11 Jan, 01:07 PM Reply Like
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