Retailers face challenge of how to dial back promotions


Though the economy might pick up this year and provide a little more spending cash for consumers, analysts warn that retailers will face the tricky task of reversing the dependence of shoppers on deals and promotions.

A younger generation of consumers is growing up shopping empowered by their mobile devices and deal sites such as RetailMeNot.com (SALE).

Deloitte's Alison Paul thinks brands which come up with a must-have product or can differentiate themselves will be the ones to emerge from the promotional setting.

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