Philip Morris invests big in new cigarette product

Philip Morris (PM) plans to invest $680M in a factory in Italy that will produce a new style of cigarette which will be safer for consumers than alternatives.

The company says the new product will contain tobacco which will be heated to generate a smoking aerosol.

The launch date for the new cigarettes will be sometime in 2015.

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Comments (5)
  • Lonnie Starr
    , contributor
    Comments (318) | Send Message
    Following Sir Walter Raleigh!
    10 Jan 2014, 07:28 AM Reply Like
  • freepuremind
    , contributor
    Comments (4) | Send Message
    Lonnie Starr, who is sir walter Raleigh and why r u following him?
    10 Jan 2014, 08:58 AM Reply Like
    , contributor
    Comments (5120) | Send Message
    What's a "smoking aerosol" ?
    10 Jan 2014, 10:24 AM Reply Like
  • walterrn
    , contributor
    Comments (305) | Send Message
    Type of e cigarette
    10 Jan 2014, 12:23 PM Reply Like
  • doc47
    , contributor
    Comments (1715) | Send Message
    All of this seems a bit late and contains at least a hint of desperation. PM is definitely behind the curve in terms of innovation; although I'm not sure that will matter as much in this industry as it does in tech. looking for a bump up to sell yet another round of covered calls.
    10 Jan 2014, 12:52 PM Reply Like
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