- Abercombie & Fitch (ANF +10.8%) is showing strong improvement in its comparable-store sales growth trend line, going from -14% in Q3 to -4% for the holiday period.
- E-commerce sales rose over 25% since last year as new channels contributed.
- Investors are backing the retailer to have seen its worse days as a plan to offer larger-sized clothing and stay closer to demand trends looks appealing.
- What to watch: The company's willingness to re-invent itself could extend soon to Hollister. The brand with the darkest stores in the mall could use a reboot to reach teens focused more on value and plain patterns than premium fashion, say analysts.
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