What to like about Abercrombie & Fitch

|About: Abercrombie & Fitch (ANF)|By:, SA News Editor

Abercombie & Fitch (ANF +10.8%) is showing strong improvement in its comparable-store sales growth trend line, going from -14% in Q3 to -4% for the holiday period.

E-commerce sales rose over 25% since last year as new channels contributed.

Investors are backing the retailer to have seen its worse days as a plan to offer larger-sized clothing and stay closer to demand trends looks appealing.

What to watch: The company's willingness to re-invent itself could extend soon to Hollister. The brand with the darkest stores in the mall could use a reboot to reach teens focused more on value and plain patterns than premium fashion, say analysts.