What to like about Abercrombie & Fitch

Abercombie & Fitch (ANF +10.8%) is showing strong improvement in its comparable-store sales growth trend line, going from -14% in Q3 to -4% for the holiday period.

E-commerce sales rose over 25% since last year as new channels contributed.

Investors are backing the retailer to have seen its worse days as a plan to offer larger-sized clothing and stay closer to demand trends looks appealing.

What to watch: The company's willingness to re-invent itself could extend soon to Hollister. The brand with the darkest stores in the mall could use a reboot to reach teens focused more on value and plain patterns than premium fashion, say analysts.

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Comments (3)
  • Samzig
    , contributor
    Comment (1) | Send Message
    No shot.... Teens are done with this brand. They don't revisit the past....they go on to next one... Bye bye ANF..
    10 Jan 2014, 01:14 PM Reply Like
  • ystock15
    , contributor
    Comments (165) | Send Message
    Haters will always hate then cry. Be a whiner and cry for your stupidity later. ANF will go up higher and higher from now on. New price target $39 by JPM and $49 by other analysts
    10 Jan 2014, 05:22 PM Reply Like
  • stuck
    , contributor
    Comments (150) | Send Message
    Since when is NEGATIVE sales growth good? Did you forget foreign sales? ANF management commented at the last investor meeting that international sales growth would be strong and it DECREASED BY 10%. This brand is very much out of favor with teen through its offensive and arrogant CEO to its dark noisy and smelly stores that customers are just tired of. Adding larger sizes will not gain customers but instead will assure that they never will shop at Abercrombie. Religious discrimination suits lost, employee complaints and just a bad brand will be the death of this company. Comps were negative AGAIN. Inventory was stale and this will be a bad future for a company that had to sell things at HALF OFF when they are desperate to sell at retail to meet margins and cover very high costs. An old and out of touch CEO is the highest paid in retail and is clueless how to save a done brand. Empty stores empty projections but a very strong recommendation pool because so many funds and institutions are holding too many shares they can not dump into a dried up retail market. Bye bye ANF.
    14 Jan 2014, 03:37 AM Reply Like
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