Wake up the echoes: Notre Dame to wear Under Armour

|About: Under Armour, Inc. (UAA)|By:, SA News Editor

Under Armour (UA +0.2%) has landed the equipment contract for the University of Notre Dame, according to ESPN.

The high-profile endorsement has been with Adidas (ADDYY) since 1997.

Good news for Fighting Irish fans: Under Armour has a history of backing winners. Its biggest contract this year was with Auburn University which made it all the way to BCS Championship Game for football.

What to watch: Sterne Agee analyst likes the development, saying that he thinks the spend is already built into Under Armour's preliminary guidance.