Wake up the echoes: Notre Dame to wear Under Armour

Under Armour (UA +0.2%) has landed the equipment contract for the University of Notre Dame, according to ESPN.

The high-profile endorsement has been with Adidas (ADDYY) since 1997.

Good news for Fighting Irish fans: Under Armour has a history of backing winners. Its biggest contract this year was with Auburn University which made it all the way to BCS Championship Game for football.

What to watch: Sterne Agee analyst likes the development, saying that he thinks the spend is already built into Under Armour's preliminary guidance.

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