sets IPO price range, eyes ~$500M valuation

|By:, SA News Editor has set an IPO price range of $14-$16. After factoring options, warrants, and preferred shares, that spells a valuation range of $469M-$536M for the online home caregiver marketplace, which plans to trade under the symbol CRCM. (S-1)

Given's recent top-line numbers, the company may end up going public at 5x-6x trailing sales.

Morgan Stanley, BofA/Merrill, JPMorgan, Allen & Co., and Stifel are underwriting. Prospective IPO buyers are likely to play close attention to both's rapid growth (+81% Y/Y over the first nine months of 2013) and heavy sales/marketing spend (77% of revenue over the aforementioned timeframe).