Seeking Alpha

Green Mountain Coffee changing name to Keurig Green Mountain

  • In the proxy filing for its March 6 annual meeting, Green Mountain Coffee (GMCR +0.1%) states it will ask shareholders to approve changing the company's name to Keurig Green Mountain.
  • The move allows Green Mountain to directly link its name with that of its single-cup coffeemaker brand.
Comments (14)
  • karmaswimswami
    , contributor
    Comments (125) | Send Message
     
    I have been long on this stock since it was 1.75/share. So much good news. So much appreciation. So many great expectations baked into the current price. For anybody else long or short on this stock: What are its prospects for further appreciation at this point?
    10 Jan 2014, 04:48 PM Reply Like
  • benitus
    , contributor
    Comments (1971) | Send Message
     
    karma.....you ask about prospects for the stock's continued appreciation. Not much in the near-term because it has run up quite a lot recently, due to rumored anticipation of great news. Mid-term maybe possible but long-term is anybody's guess. It's time for a decent pull-back before it acquires the momentum required to hurl it even higher. Otherwise, decline will set in. But what do I know? I'm a simple trader out to make money from the trends and I haven't been wrong about GMCR, since it was down to low 20s. Made many times over its price compared with those holding long positions like you, who cannot spend its gains without liquidating, while I continue making money as it bounces up and down. I love this stock because of the numerous traders keeping it moving and milking it for all it's worth.
    10 Jan 2014, 05:02 PM Reply Like
  • karmaswimswami
    , contributor
    Comments (125) | Send Message
     
    thanks benitus. I fear it's ripe for a pullback also. it has been like Potash Saskatchewan over time. so much up and down action.
    10 Jan 2014, 05:54 PM Reply Like
  • benitus
    , contributor
    Comments (1971) | Send Message
     
    karma....seems to me that there're efforts pushing GMCR past $81 after-hours yesterday. I would short it if it goes any higher. Methinks that you can consider selling some if you haven't done so, which you can apply towards shorting the stock if it does go higher. It appears that some people (whom I think are insiders) think the name-change would lift the stock higher, which I doubt but time will tell. BTW, up and down action are excellent opportunities to trade the stock and make money. That's what GMCR does best, viz. providing a vehicle for traders to make money.
    11 Jan 2014, 08:15 AM Reply Like
  • richD3
    , contributor
    Comments (29) | Send Message
     
    Number 3 Website over Christmas! Short-Sellers beware!
    10 Jan 2014, 06:07 PM Reply Like
  • hneumann
    , contributor
    Comments (619) | Send Message
     
    "....while I continue making money as it bounces up and down."

     

    benitus, daytrading it like you wrote not long ago was difficult though this week, because the stock went up without significant intraday dips. Let's say you shorted Monday at $ 77 or Tuesday at $ 79, then you have to wait hoping it will pullback soon. Otherwise you have a dilemma.
    10 Jan 2014, 07:52 PM Reply Like
  • benitus
    , contributor
    Comments (1971) | Send Message
     
    hneumann....yes, I would indeed have a dilemma if I shorted it early and it kept on rising but that's part of the game. However, I don't short it always, as I do alternate between going long (especially after covering my short positions) and shorting it. Sometimes, it fluctuates intra-day (which I love most) but sometimes, it doesn't, so I have to hold onto my positions and wait until I can cover profitably, maybe even adding on to average my positions, whether up or down. The bottomline is, we can't pick winners all the time. We win some and we lose some. I was caught several times when my stocks took turns to rocket up. Sometimes, I react quickly and reverse my positions, so that I can re-coup my losses from the gains with my reversed positions. Other times, it moved too fast and I got stuck with it, so I kept my nerves and averaged my positions until the price came back down, which allowed me to re-coup my paper losses and eventually, made some real money. I've learnt a long time ago, ever since I entered military service and learned to enjoy gambling, that we must pay to learn before we can make money. If we can't afford to lose, then we shouldn't be in the stock market at all. BTW, I was long at $75 the week before and reversed my positions (i.e. short) at $80.50 last week, so I'm now waiting for it to dip next week. If it goes higher, then I will short some more. Nothing is set in concrete. Who knows, it may go all the way up to $90 before turning down again but turn down it will because there're lots more traders wanting to make money with this stock than investors holding long positions.
    11 Jan 2014, 08:50 AM Reply Like
  • Jason Merriam
    , contributor
    Comments (814) | Send Message
     
    One way to wring out some intangible value on the trademark; particularly after getting clobbered by the courts over the doctrine of patent exhaustion.
    10 Jan 2014, 08:55 PM Reply Like
  • Bill Maurer
    , contributor
    Comments (5192) | Send Message
     
    Probably should change the ticker too to align with the new corporate name, if approved. The current ticker is based on the current name...
    10 Jan 2014, 10:43 PM Reply Like
  • hneumann
    , contributor
    Comments (619) | Send Message
     
    'Green mountain coffee' seems a perfect publicity name. By the way, keurig is dutch for exquisite. Is that a coincidence ?

     

    " I've learnt a long time ago, ever since I entered military service and learned to enjoy gambling, that we must pay to learn before we can make money. "

     

    benitus, indeed. I am now one year investing (trading) and I thought the most secure way to make money is to buy shares after a good earnings report. I found out that this is not so easy because apart from earnings, revenues and guidance, there are more numbers and factors that count. For example, if the stock had a good run up before ER, even a good ER can cause the stock to drop. Still, I think trading after a tremendous earnings beat is the most secure way to make money in short and middle term. I don't have the patience to keep a stock for many months, though I should have done that with DDD, XONE, FSLR and FB.
    11 Jan 2014, 10:01 AM Reply Like
  • benitus
    , contributor
    Comments (1971) | Send Message
     
    hneumann.....great for you, my friend. Welcome to the club. However, that doesn't mean that I'm deriding all forms of investing. If you come across some great value buys and you're certain that it will indeed appreciate significantly in time, then these are the stocks that you should invest in, especially if they pay great dividends, just in case you keep on making bad trading decisions. Take for example, when most value stocks were still very much lower more than a year ago, LUV was less than $9 (GMCR was below $20 even), so I took in a substantial amount and today, it's more than $21 and I expect it to rise to $30 eventually but I don't care how it performs or what the market says because it's a value stock for my family when I pass on. That's why I maintain several trading accounts, to trade on different markets, as well as to keep my investments for the long term, etc.
    12 Jan 2014, 09:15 AM Reply Like
  • brosius1
    , contributor
    Comments (2) | Send Message
     
    Do hope that David Einhorn and his crew get a good roast in their short sales Go GMCR!.
    12 Jan 2014, 09:47 PM Reply Like
  • RetiredGamblr
    , contributor
    Comments (6) | Send Message
     
    Karma, I don't' know if I could have been long on Green Mountain since 1.75 (when was that 2004-5) a share without selling and buying back in on a dip. Did I read that right? Once I have long term capital gains locked in I would be more than likely to take profits. What a ride that was if you were!
    12 Jan 2014, 11:33 PM Reply Like
  • SRILongka
    , contributor
    Comments (5) | Send Message
     
    I have also been a long-time share-holder (over ten years), and am convinced this is a bad idea. It reminds me of how Hansen's Natural Corp. made the awful mistake of changing its name to Monster Energy! The rebranding places the consumer's eye on just one single product the company makes, rather than the entire range -- and places too much pressure on that one branch of the company to excel over the rest of the business.
    24 Jan 2014, 04:56 PM Reply Like
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