- Like others on the Street, FBR's Ajay Kejriwal is pleased with 3D Systems' (NYSE:DDD) and Stratasys (SSYS) CES product launches, and has respectively raised his PTs for the 3D printer makers to $98 from $85, and $165 from $155. Kejriwal's prior targets were set during his Dec. 2 coverage launches.
- During CES, 3D Systems announced: 1) The CubeJet, a sub-$5K printer that combines the company's ColorJet printing tech (typically found in costlier models) with the ease-of-use of 3D's cheaper Cube printers. 2) The Touch, a $499 3D sculpting/design mouse that uses haptic feedback to purportedly "[mimic] the sense of physical sculpting." 3) Two printers - the ChefJet and ChefJet Pro - for printing edible confections. 4) The CeraJet, a sub-$10K printer for creating color ceramic objects. 5) The Cube 3, a sub-$1K device that 3D claims is "the first plug & play consumer printer."
- Meanwhile, Stratasys' MakerBot unit launched: 1) A 5th-gen Replicator 3D printer (goes for $2,899) that feature a larger build volume and 3.5" touchscreen. 2) The Replicator Mini, a $1,379 compact printer with a built-in camera and Wi-Fi. 3) The Replicator Z18, a $6,499 large-format printer that takes MakerBot's product line upmarket.
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Rivals were also busy: Several startups launched sub-$1K 3D printer, with nearly all emphasizing ease-of-use. These companies can't match the software support and Web marketplace ecosystems 3D Systems and MakerBot provide, but could exert low-end price pressure.
- 3D Systems now trades at 74x 2014E EPS, and Stratasys at 57x 2014E EPS.