GM set to introduce new mid-sized pickup

|By:, SA News Editor

GM (GM) is set to unveil its new GMC Canyon later today, ahead of the official opening of Detroit Auto Show tomorrow.

GM hopes that the redesigned vehicle, which is due to go on sale in Q3 along with the new Chevrolet Colorado, will pull sales from Ford's (F) F-150, Chrysler's (FIATY) Ram 1500 and Toyota's (TM) Tacoma, the market leader.

GM acknowledged that the Canyon could also take minimal sales away from the company's larger Chevrolet Silverado, although execs aren't worried.

GM abandoned the mid-sized segment in 2012 due to waning popularity. However, sales of mid-sized pick-ups are forecast to grow by more than a third, research firm LMC Automotive has estimated.