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Groupon buys apparel flash sales site, challenges Zulily, Gilt Groupe

Jan. 13, 2014 9:33 AM ETGroupon, Inc. (GRPN) StockBy: Eric Jhonsa, SA News Editor
  • Groupon (NASDAQ:GRPN) is acquiring Ideeli, a major provider of fashion/apparel flash sales, for $43M in cash. Ideeli, founded in '07, will continue to run as a separate site. (PR)
  • The purchase represents an escalation of Groupon's challenge to top apparel flash sales sites such as Zulily (ZU - went public in November) and private Gilt Groupe. Groupon's Goods e-commerce platform already offers some apparel products.
  • Groupon has been trying to offer a wider array of premium products/services. The company bought SideTour, a bookings platform for exclusive events, in September, and launched a reservation/deal service for high-end restaurants (Groupon Reserve) in July.

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