Stunning fall for SodaStream after cracks emerge in growth story

|About: SodaStream International (SODA)|By:, SA News Editor

SodaStream (SODA -21.2%) dives after the company put a major dent in its growth story with a lowering of guidance for its 2013 fiscal year.

Investors seem most alarmed by the company's admission that it had to push through lower sell-in prices in order to push up the volume of sales. It raises the question of saturation in key markets for SodaStream's products to some beverage industry watchers.

Shares of SODA are below $40 for the first time since 2012.