- SodaStream (SODA -21.2%) dives after the company put a major dent in its growth story with a lowering of guidance for its 2013 fiscal year.
- Investors seem most alarmed by the company's admission that it had to push through lower sell-in prices in order to push up the volume of sales. It raises the question of saturation in key markets for SodaStream's products to some beverage industry watchers.
- Shares of SODA are below $40 for the first time since 2012.
Stunning fall for SodaStream after cracks emerge in growth story
Jan 13 2014, 09:53 ET