Toyota unveils sporty concept car

|About: Toyota Motor Corporation (TM)|By:, SA News Editor

Toyota's (TM -0.5%) first appearance at the Detroit Auto Show was dominated by the appearance of the FT-1 concept car.

The automaker aims to infuse some excitement back into the Toyota brand with the sporty model which brings back some memories of the Supra or Toyota 2000GT and has a front end that could pass for a F-1 contender.

The plan by Toyota to use the FT-1 as a halo for other models is similar to Ford's strong global marketing push of the new Mustang.