- Ford (F) today unveiled its new F-150 with a body built almost entirely out of aluminum, which shaves as much as 700 pounds off the 5,000-pound truck, a response to small-business owners’ desire for a more fuel-efficient and nimble truck - and stricter government requirements on fuel economy.
- It's a big risk: F-Series trucks - which include the F-150 and heavier duty models like the F-250 - have been the best-selling vehicles in the U.S. for the last 32 years, and Ford makes ~$10K profit on every F-Series truck it sells.
- The 2015 F-150 goes on sale late this year; although aluminum is more expensive that steel, Ford says the truck will stay within the current price range.
- Will customers accept the change? "Trucks are put to such hard use. They take bangs and dings and a lot of hard use," says a somewhat skeptical Kelley Blue Book editorial director Jack Nerad. "We'll see."
Ford unveils new F-150, built mostly with aluminum: Will customers approve?
Jan 13 2014, 19:07 ET