Google boosted at Wells Fargo


"Google (GOOG) is well positioned to benefit from the migration of brand advertising dollars online," says analyst Peter Stabler, upgrading to Outperform with price target raised to $1,300-$1,350 from $900-$1,000. "We anticipate Google will strengthen its leadership position in the fight for brand budgets and raise 2013/2014 EPS from $43.82/$51.83 to $44.30/$54.4."

Near-term, Wells says, product listing advertising adoption accelerated meaningfully last quarter based on commentary from SEMs and leading e-commerce platforms.

Midterm, there's the YouTube revenue model and proprietary analysis of Nielsen TV quintile data. "Simply said, Nielsen quintile data clearly points to online video as an ideal campaign supplement to aid reach of light-viewing linear TV consumers, a critically important audience for most TV advertisers."

Shares +1.5% premarket

From other sites
Comments (2)
  • sophos2
    , contributor
    Comments (156) | Send Message
     
    For sure that we see an increase in money going to digital adds but we also see increased competition in the digital space for adds.

     

    But well in a bull market only one side count. especially with a momentum stock like google.
    14 Jan 2014, 08:03 AM Reply Like
  • SivBum
    , contributor
    Comments (2697) | Send Message
     
    PT target raised above $1000 after goog has been trading above $1000 for months ??? My pet dog can make a better call than these overpaid researchers.
    14 Jan 2014, 09:19 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs