Lowe's partners with Porch.com

Lowe's (LOW) has invested an undisclosed amount in Porch.com, according to The New York Times.

The company is also using the home improvement service review site to aid shoppers at stores in some states.

Porch.com is considered by some in the industry as a cleaner review site than Angie's List (ANGI) or Yelp which are reportedly subject to widespread "gaming" and manipulation.

The partnership between Lowe's and Porch.com is in its infancy, but both companies see upside potential for it to fill a void in the market.

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