Merger mania to cool off in spirits industry

A mega-merger between Suntory and Beam (BEAM) would leave the global spirits industry with four major heavyweights controlling most of the premium brands.

Analysts see the status quo remaining in place for a while, with M&A activity likely to cool off to include only smaller boutique sellers.

The four majors: Diageo (DEO), Pernod (PDRDY), Suntory (STBFY) and Brown-Forman (BF.A, BF.B)

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