Seeking Alpha

Merger mania to cool off in spirits industry

  • A mega-merger between Suntory and Beam (BEAM) would leave the global spirits industry with four major heavyweights controlling most of the premium brands.
  • Analysts see the status quo remaining in place for a while, with M&A activity likely to cool off to include only smaller boutique sellers.
  • The four majors: Diageo (DEO), Pernod (PDRDY), Suntory (STBFY) and Brown-Forman (BF.A, BF.B)
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