The NRF pegs holiday sales growth at 3.8%

|By:, SA News Editor

The National Retail Federation reports holiday sales rose 3.8% Y/Y to $601.B to fall just short of the forecast for a 3.9% gain.

If the 3.8% rise doesn't jibe with the rash of sales warnings piling up in the retail sector, it's due in part to the reliance of the industry on promotions and e-commerce channels this year to pick up the slack from soft store traffic. For the most part, margins suffered mightily this holiday season.

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