New low for Sears Holdings as questions abound

|About: Sears Holdings Corporation (SHLD)|By:, SA News Editor

There's little traction for shares of Sears Holdings (SHLD -3.3%) as a new 52-week low is set in early trading.

Analysts have beaten up the retailer for its lack of clear direction following its sales report last week and investors have backed off in droves.

In a largely ignored corporate blog post last week, CEO Eddie Lampert said Sears is transitioning from a business focused on running a store network to one serving members via digital devices and its Shop Your Way program.

Though the company has been hailed before for breaking some ground in the technology field, the transition to a different model is hard to square with the large retail footprint Sears still has to contend with.