Subaru shouldn't be ignored

Subaru (FUJHY) unveiled the all-new WRX STI at the Detroit Auto Show to strong reviews.

The model goes on sale in the U.S. in March to high expectations.

Subaru has achieved the rare feat in the automobile industry of re-inventing itself, going from having a brand reputation for putting out bland vehicles to commanding premium pricing for sporty forward-thinking models.

Sales of Subaru cars are starting to reach a level where the automaker is more than just a mild annoyance for GM, Ford, and Toyota.

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