- Subaru (FUJHY) unveiled the all-new WRX STI at the Detroit Auto Show to strong reviews.
- The model goes on sale in the U.S. in March to high expectations.
- Subaru has achieved the rare feat in the automobile industry of re-inventing itself, going from having a brand reputation for putting out bland vehicles to commanding premium pricing for sporty forward-thinking models.
- Sales of Subaru cars are starting to reach a level where the automaker is more than just a mild annoyance for GM, Ford, and Toyota.
Subaru shouldn't be ignored
Jan 14 2014, 14:13 ET