New FXNow app takes more TV shows online

|By:, SA News Editor

21st Century Fox (FOXA) starts rolling out an app that will give viewers access to shows from its FX Networks.

Viewers will have access to 45 to 60 movies a month on top of original programming on their mobile devices through the FXNow app.

Customers of AT&T's U-verse, Comcast, Cablevision, and Suddenlink are among those that can access the service, while negotiations are still under way to add more Pay-TV operators.

The advantage for the broadcaster is that the service is supported by advertisements, giving the company a crack at capturing revenue from consumers that prefer delayed viewing of shows.

What to watch: The list of participating Pay-TV operators is impressive enough that a tipping pointing could be reached where any holdouts (DISH, DTV, TWC) face a competitive disadvantage by not allowing customers access to FXNow.