- Fox (FOXA) says it will launch shows whenever it feels like it might be a strategic time throughout the calendar year as it breaks from the concept of a strict pilot season.
- Though the move runs the risk of disrupting how big budget ad buyers approach new shows, it also reflects the modern reality that TV viewers have given up on the idea of a "TV season" as their choices from cable networks, Amazon, and Netflix (NFLX) proliferate all year long.
- Down the road, consumer product companies could also benefit as data mining and Internet-viewer tracking becomes a larger factor in advertising spending than the wining and dining at the annual May upfront meetings.
- Expect CBS (CBS), NBC (CMCSA), and ABC (DIS) to consider similar moves.
From other sites
Video at CNBC.com (Aug 5, 2015)
Video at CNBC.com (Jul 13, 2015)
Video at CNBC.com (May 6, 2015)
Video at CNBC.com (May 5, 2015)
Video at CNBC.com (Feb 5, 2015)
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