Burning down the TV pilot season

Fox (FOXA) says it will launch shows whenever it feels like it might be a strategic time throughout the calendar year as it breaks from the concept of a strict pilot season.

Though the move runs the risk of disrupting how big budget ad buyers approach new shows, it also reflects the modern reality that TV viewers have given up on the idea of a "TV season" as their choices from cable networks, Amazon, and Netflix (NFLX) proliferate all year long.

Down the road, consumer product companies could also benefit as data mining and Internet-viewer tracking becomes a larger factor in advertising spending than the wining and dining at the annual May upfront meetings.

Expect CBS (CBS), NBC (CMCSA), and ABC (DIS) to consider similar moves.

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Comments (4)
  • nautor42
    , contributor
    Comments (194) | Send Message
    Not big news. All of Cable's been doing it for some time now. Kind of like new year car models, the lines have been blurred. Change is a wonderful thing, and it's accelerating. Let's hope we humans can keep up with it.
    14 Jan 2014, 04:49 PM Reply Like
  • JungleGeorge
    , contributor
    Comments (34) | Send Message
    About time. They get hook you into watching something & then during the sabbatical I lose interest. Most of the time I never go back.
    14 Jan 2014, 05:18 PM Reply Like
  • skibimamex
    , contributor
    Comments (525) | Send Message
    no need to "go back" to the prime time view, you just watch next season on demand either on Hulu+ or Netflix. Appointment viewing is a dinosaur content consumption model.
    14 Jan 2014, 09:07 PM Reply Like
  • Sakelaris
    , contributor
    Comments (2598) | Send Message
    Amen to that! As a cord-cutter, I have not even looked at a TV schedule in months and yet I have been enjoying plenty of stuff from Netflix streaming/DVDs and from Amazon Prime streaming.
    15 Jan 2014, 12:54 AM Reply Like
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