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Ram to go light on aluminum in trucks

  • Chrysler's (FIATY) Ram brand will go light on the aluminum in new models as it seeks to improve fuel economy through powertrain improvements and by offering diesel models.
  • The use of aluminum by Ford looks like it might be used as a marketing point by Ram as execs are already harping on the "tradeoff" in strength and safety by using the metal in the bodies of trucks.
  • Ram hopes to improve on its sales growth pace of 7% from last year by building more brand loyalty.
Comments (1)
  • SoldHigh
    , contributor
    Comments (995) | Send Message
     
    Translation: we'll let Ford lead.
    15 Jan, 09:31 AM Reply Like
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