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Toyota defends fuel cell initiative at Detroit Auto Show

  • Toyota's (TM +0.3%) showcased its FCV concept car at the Detroit Auto Show and took on critics.
  • Senior VP Bob Carter says the hydrogen fuel cell car that the automaker plans to launch next year will be as successful as the Prius hybrid.
  • The exec took some shots at Tesla's Elon Musk and Nissan's Carlos Ghosn, saying competitors who dismiss fuel cells do so at their own risk.
  • Critics have bandied around the idea that hydrogen cars could be unsafe, but Carter claims the company fired small-caliber bullets at the model's hydrogen tank only to see them bounce off.
  • When economies of scale are reached for the technology, Toyota expects MSRP ratings comparable to a plug-in hybrid.
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