- H-P (HPQ -0.5%) has decided to go off the beaten path in its efforts to make consumer inroads in a very competitive Android hardware landscape. The IT giant is launching two low-end devices - the Slate 6 phablet and Slate 7 voice-enabled tablet - in India later this year.
- H-P exec Ron Coughlin: "We see a need in India that we can meet ... Consumers are looking for a way to consolidate devices." As a giant emerging market with relatively low PC and smartphone/tablet penetration rates, India offers H-P the chance to sell millions of consumers their primary (and perhaps first) computing device.
- But there's plenty of competition from Asian OEMs offering 7" Android tablets at price points often well below $150. H-P is counting on its existing brand power within India - the company had a 32% share of the local PC market in Q3, per IDC - to help its cause.
- The company remains tight-lipped on when it plans to launch the Slate 6 and 7 in other markets. With H-P expected to post FY14 sales of $108B, the company's mobile hardware is unlikely to move the needle much in the near-term.
- The Information previously reported the devices would sell for $200-$250 unsubsidized.
H-P launching 6" phablet, 7" tablet in India
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