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H-P launching 6" phablet, 7" tablet in India

  • H-P (HPQ -0.5%) has decided to go off the beaten path in its efforts to make consumer inroads in a very competitive Android hardware landscape. The IT giant is launching two low-end devices - the Slate 6 phablet and Slate 7 voice-enabled tablet - in India later this year.
  • H-P exec Ron Coughlin: "We see a need in India that we can meet ... Consumers are looking for a way to consolidate devices." As a giant emerging market with relatively low PC and smartphone/tablet penetration rates, India offers H-P the chance to sell millions of consumers their primary (and perhaps first) computing device.
  • But there's plenty of competition from Asian OEMs offering 7" Android tablets at price points often well below $150. H-P is counting on its existing brand power within India - the company had a 32% share of the local PC market in Q3, per IDC - to help its cause.
  • The company remains tight-lipped on when it plans to launch the Slate 6 and 7 in other markets. With H-P expected to post FY14 sales of $108B, the company's mobile hardware is unlikely to move the needle much in the near-term.
  • The Information previously reported the devices would sell for $200-$250 unsubsidized.
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Comments (1)
  • chopchop0
    , contributor
    Comments (3523) | Send Message
     
    A premium 6" phablet would do well in the US. I am sick of having 2 devices.
    15 Jan, 11:28 AM Reply Like
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