DirecTV prepping for online product?

DirecTV (DTV +2%) reserved the right to use the brand name "WV Wild & Wonderful Sports" in trademark applications filed last week.

The company indicates it would use the name for a network that would stream sports videos.

What to watch: There are more signs that DirecTV might be prepping for an online play. Analysts think subscribers can be retained in the long run if DirecTV beats rivals to market with an over-the-top product.

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