Mayer confirms de Castro was fired, will split up responsibilities


In a company memo, Marissa Mayer (YHOO) states she "made the difficult decision" that COO Henrique de Castro "should leave the company."

Mayer also indicates many of De Castro's responsibilities will be handed off to other execs. Four ad sales/regional operations execs, including recently-hired Americas ad chief Ned Brody, will report directly to Mayer. CMO Kathy Savitt will be in charge of "media and editorial functions," and "several functions in the COO org" will be given to homepages/verticals chief Mike Kerns.

Kara Swisher reports De Castro had been "fighting for power" with Brody, Savitt, and M&A chief Jackie Reses, and had "developed a tense relationship" with Mayer.

YHOO -1.4% premarket. The timing of de Castro's firing is naturally raising concerns about Yahoo's Q4 ad performance, particularly given the share losses the company has seen in prior quarters.

Previous: Yahoo COO/sales chief De Castro leaving

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Comments (6)
  • The Count of Cristo
    , contributor
    Comments (296) | Send Message
     
    woman wants absolute power, very scary.
    16 Jan 2014, 09:38 AM Reply Like
  • RipCrackle
    , contributor
    Comments (122) | Send Message
     
    Actually, if you ever heard De Castro speak publicly you would immediately know why he wouldn't have endeared himself with Madison Av. This was such a bad hire for the COO role. He may have marketing smarts, but he's not executive material.
    16 Jan 2014, 09:51 AM Reply Like
  • leokow
    , contributor
    Comments (2) | Send Message
     
    Makes me think that not so good news is coming in the ad revenue business this qtr.
    16 Jan 2014, 04:45 PM Reply Like
  • jwillis99
    , contributor
    Comments (11) | Send Message
     
    This is Mayer's fault. A COO should NEVER have to fight for power. Mayer should have stepped up and ensured that her COO was respected. Mayer = poor manager.
    16 Jan 2014, 08:17 PM Reply Like
  • Michael Lang
    , contributor
    Comments (9) | Send Message
     
    "Counter" My reaction runs along with yours. Marissa has spent many millions for "Bolt on" deals none of which seem to have much impact yet.

     

    This termination comes with a $42 million price tag--and this is for a person she
    knew well and "had to Have". In fairness the mobile app is really a good product and hugely improved over the prior version
    17 Jan 2014, 12:04 PM Reply Like
  • edinnarr
    , contributor
    Comments (5) | Send Message
     
    When you crunchhe numbers,Yahoo is still worth $60 bucks
    James
    20 Jan 2014, 03:30 PM Reply Like
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