Baskin-Robbins adapts to take on frozen yogurt chains

Baskin-Robbins (DNKN) only opened 4 new stores last year as the chain continues to struggle with the explosive growth of frozen yogurt chains across the U.S., but it hopes to the refresh the brand this year.

Changes include new store designs, a focus on online cake ordering, and the inclusion of greek frozen yogurt on the menu.

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Comments (1)
  • fgrandra
    , contributor
    Comments (23) | Send Message
    I went with my grandaughter the other day, and I also noticed that they are using Soy Milk in some of their ice cream. It's good to keep up with the new trends. It will be good for them.
    16 Jan 2014, 11:43 AM Reply Like
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