Baskin-Robbins adapts to take on frozen yogurt chains

|By:, SA News Editor

Baskin-Robbins (DNKN) only opened 4 new stores last year as the chain continues to struggle with the explosive growth of frozen yogurt chains across the U.S., but it hopes to the refresh the brand this year.

Changes include new store designs, a focus on online cake ordering, and the inclusion of greek frozen yogurt on the menu.