Seeking Alpha

Sina falls, report claims Weibo users fell 9% in 2013

  • Chinese government agency CNNIC estimates Sina's (SINA -3.9%) Weibo user base fell 9% in 2013 to 281M, thanks to tough competition from Tencent's (TCEHY) WeChat mobile messaging platform.
  • Sina, which has admitted in the past WeChat's rapid growth is pressuring Weibo engagement, had 60.2M Weibo daily active users in Q3. WeChat had 271.9M monthly active users as of Q3 (not an apples-to-apples comparison), and has 600M+ registered accounts, including over 100M outside of China.
  • Altogether, CNNIC estimates China had 617.6M Internet users at the end of 2013, and 500.1M mobile Web users.
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