Shaw: "Do we do co-marketing with partners? You bet! But these numbers are complete fiction!"
Separately, long-time Xbox exec Blair Westlake, who played a large role in the console platform's transformation into a living room entertainment hub, is leaving Microsoft. In a memo, Westlake suggests the software giant's big reorg is responsible. "It has become clear to me that the organization is moving in a direction that does not fit either my expertise or my skill sets."
In 2012, Microsoft hired former CBS Network chief Nancy Tellem to develop original content. Former Xbox division chief Don Mattrick left for Zynga last summer. Former Windows exec Julie Larson-Green now oversees Microsoft's hardware engineering and game/entertainment studio ops.