Seeking Alpha

The Germans to try lower-priced 'luxury' models in the U.S.

  • German luxury automakers (VLKAY, DDAIF, BAMXY) are hitting price points at around $30K with new models in order to build brand loyalty. Execs with the companies think that by opening up the brand they will see demand benefits down the road.
  • The pricing on the their low-end vehicles now overlaps popular entries from Chevrolet (GM), Toyota (TM -0.7%), and Honda (HMC -0.2%).
  • The group used the same tactic in Europe to some success.
From other sites
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs