Seeking Alpha

The Germans to try lower-priced 'luxury' models in the U.S.

German luxury automakers (VLKAY, DDAIF, BAMXY) are hitting price points at around $30K with new models in order to build brand loyalty. Execs with the companies think that by opening up the brand they will see demand benefits down the road.

The pricing on the their low-end vehicles now overlaps popular entries from Chevrolet (GM), Toyota (TM -0.7%), and Honda (HMC -0.2%).

The group used the same tactic in Europe to some success.

From other sites
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs