- German luxury automakers (VLKAY, DDAIF, BAMXY) are hitting price points at around $30K with new models in order to build brand loyalty. Execs with the companies think that by opening up the brand they will see demand benefits down the road.
- The pricing on the their low-end vehicles now overlaps popular entries from Chevrolet (GM), Toyota (TM -0.7%), and Honda (HMC -0.2%).
- The group used the same tactic in Europe to some success.
The Germans to try lower-priced 'luxury' models in the U.S.
Jan 17 2014, 12:45 ET