Seeking Alpha

The Germans to try lower-priced 'luxury' models in the U.S.

  • German luxury automakers (VLKAY, DDAIF, BAMXY) are hitting price points at around $30K with new models in order to build brand loyalty. Execs with the companies think that by opening up the brand they will see demand benefits down the road.
  • The pricing on the their low-end vehicles now overlaps popular entries from Chevrolet (GM), Toyota (TM -0.7%), and Honda (HMC -0.2%).
  • The group used the same tactic in Europe to some success.
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