- The decision by General Motors (GM -1.5%) to pull Chevrolet out of Europe makes its expensive sponsorship deal with Manchester United (MANU -0.7%) look like a bit of a dud.
- Though the soccer team is a global brand and immensely popular in Asia, a good portion of the $559M GM paid the company was for its European presence.
- Also factoring into the value of the sponsorship is Manchester United's sudden fall from the top of the Premier League standings. The 7th-place team is on pace to have its worst finish in the 23-year history of the EPL.