HBO preps for day it will offer direct streaming service

|By:, SA News Editor

HBO (TWX) CEO Richard Pleper gave a yes and no answer to a question at a media confab on whether the business was planning to create a standalone online version of its network that would be available directly to consumers through mobile and Internet-connected devices.

The exec says HBO doesn't have concrete plans to launch the service, but it will invest to make sure it can offer the product in the event the market pivots.

Most media analysts see HBO making the direct-to-consumer move if Netflix gets itself inside the cable box as part of a subscription option.