Expedia -5.9% premarket on report that site has lost 25% of search visibility on Google

|By:, SA News Editor

Shares of Expedia (EXPE) are down 5.9% in pre-market trading after Search Engine Land writes that the site "seems to have lost 25% of their search visibility in Google" due to "an unnatural link penalty."

The site has been the target of controversy over its SEO practices previously, and Google has taken the path of punishing sites that abuse its algorithms in the past, for example with start-up RapGenius (although the site has now been reinstated).