Costco believes in its model

|About: Costco Wholesale Corporation (COST)|By:, SA News Editor

Costco (COST -0.8%) could feel some pain due to their low reliance on e-commerce, warns retail consultant Jan Rogers Kniffen.

The retailer has seen its store traffic hold up well amid a soft retail atmosphere, but critics think it could be missing an opportunity even with online sales in the billions already.

Despite the jabs, it's unclear if the criticism is even anything that even bothers the company with execs maintaining that Costco's off-price business model doesn't translate perfectly to online selling.

"We don't believe everything will be online. It will be part of the panorama out there," says CFO Richard Galanti.