NPD report on premium cable subscriber losses in dispute

A report from NPD which pegged premium cable subscription growth in a 6% decline has the industry issuing fierce rebuttals.

HBO (TWX), Showtime (CBS), and Starz (STRZA) have all released data showing significant subscriber gains.

By the subscriber numbers: Starz +1.2M to 22M in the 12 months leading up to the end of Q3; HBO +1.9M in 2012; Showtime 22.8M subscribers at the end of Q3.

NPD pulled the disputed report off its website as it investigates its methodology.

From other sites
Comments (1)
  • bgold1955
    , contributor
    Comments (2357) | Send Message
    Don't forget to understand that there has been a lot of freebies for premium channels for 3 months viewership which will most likely result in even more customer shrinkage when they won't renew for $'s.
    22 Jan 2014, 01:52 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs